Why do we need to know target audience before we work on building thought leadership? Thought leadership content is free, so anyone can access it, then why bother with identifying the right audience? 

Building thought leadership is not like pitching product or services and yet knowing who we are addressing is very important. Identifying the exact audience helps to shape the thought leadership not vice versa. 

Tune in to this crisp episode to know essential steps to identify, clarify and magnify target audience. 

You can learn more about buyer persona 

here -> https://www.linkedin.com/pulse/have-you-looked-your-buyers-persona-serve-them-better-surbhi-dedhia/

and 

here -> https://www.daretoscale.com/Articles/Scaling-up-with-Buyer-Personas/

Download free template of Digital Genie's free buyer persona template  - https://buyerpersona.digitalgenie.co/

Thank you for listening!

You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership

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