Some of the best sales opportunities don’t start with a cold lead—they start with a news headline. In this episode of Pipeline Playbooks, we break down how to identify companies that are actively expanding—and how to turn those moments into timely, high-impact conversations. From new office openings to market entries and M&As, these “expansion signals” are often the first public indicator that a company is about to hit new challenges… and start searching for new solutions.

We’ll walk through how to spot these signals using tools like Dealfront, how to integrate them into your CRM and outreach workflows, and why getting the timing right can be the difference between being ignored and being indispensable. This playbook helps you go from reactive to proactive—so you can connect with companies right when they need you most.

Expect to Learn:

• What expansion signals are and why they matter
• How to surface these signals with intent data tools
• Filtering techniques to prioritize relevant opportunities
• How to personalize outreach using public company news
• Nurture tactics that position you as a trusted advisor
• Examples of messaging that works—and what to avoid
• How to measure and optimize outreach tied to trigger events

Ready to level up your sales and marketing strategies?

Subscribe now and start transforming your approach to revenue!

Listen on Stream by Dealfront: 

https://www.dealfront.com/resources/stream/series/pipeline-playbooks

Connect with us: 

LinkedIn: https://www.linkedin.com/company/dealfront/

Facebook: https://www.facebook.com/getdealfront/

Instagram: https://www.instagram.com/getdealfront/

TikTok: https://www.tiktok.com/@dealfront

X: https://x.com/getdealfront

YouTube: https://www.youtube.com/@dealfront