Knowing who your ideal customer is (ICP) is only half the battle. The real game-changer? Knowing when they’re ready to buy. In this episode of Pipeline Playbooks, we explore how to combine ICP targeting with buying intent signals to engage prospects at the exact right time. From tracking digital behaviors like repeat website visits and pricing page views, to setting up real-time alerts in tools like Dealfront and Leadfeeder, we walk through the systems that make this possible.

We also unpack how to personalize your outreach based on what your buyers are doing—without relying on guesswork—and how to align sales and marketing teams around these insights. It’s about moving from reactive to proactive: reaching out with the right message, at the right time, to the right company.

Expect to Learn:

• The difference between ICP fit and buying intent
• Which behaviors signal a company is ready to buy
• How to use tools like Leadfeeder and Dealfront to track intent
• Step-by-step guide to setting up real-time alerts
• Tips for crafting personalized outreach based on intent
• How to align Sales and Marketing around buyer signals
• What results to expect from intent-based prospecting

Ready to level up your sales and marketing strategies?

Subscribe now and start transforming your approach to revenue!

Listen on Stream by Dealfront: 

https://www.dealfront.com/resources/stream/series/pipeline-playbooks

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