Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

• Want help finding a franchise 
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews President & Chief Scientist Rebecca Monet, of Zorakle Profiles.  Rebecca Monet is an incredible resource for any franchise organization. If you would like to work with Zorakle go here: https://Franpro.vip/GoZorakle

Rebecca Monet shares a 15-minute process that sifts through candidates to find your future top performers and will even tell you how to most effectively communicate with them.  Works for selecting and communicating with your staff too.

Covered in this call:

• ​In 15-min, Zorakle matching uses 7 scientifically validated tools
• ​Identify top performers along with mindset, values & motivators
• ​Stanford Research collaborated on consumer buying behavior
• ​Marketing blueprint offers guidance on attracting ideal franchisees
• ​Receive hundreds of trigger words tailored to your ideal franchisees​

Get ready to transform your communication strategies and unearth the secret to identifying the perfect franchisee with Rebecca Monet from Zorico Profiles. Our conversation today revolves around the unique profiling tool from Zorico, which employs a revolutionary meta-analysis approach, considering not just personality, but also values, motivators, and ideal culture – all to provide a more substantive insight. Rebecca's fascinating insights will leave you questioning your current methods. She shares an intriguing case study of a health and nutrition business that discovered the power of empathic individuals, leading them to revamp their marketing strategies completely.

We further explore the intricacies of Zorico Profiles' data-driven process to identify the ideal franchisee, with Rebecca detailing the four crucial steps of their approach. The conversation takes a fascinating turn as we touch on the creation of a marketing blueprint that utilizes trigger words to attract the ideal franchisee. The highlight, however, is the discussion on Stanford Research Institute and Deloitte's research on consumer buying behaviors and how understanding them can revolutionize your business approach. Join us as Rebecca guides us through this transformative journey. Don't miss the chance to propel your business to greater heights through Zorico Profiles.

Contact us at [email protected] if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.