Before you scale your product or pitch your next investor, do you truly understand how big your opportunity is? In this episode of Pipeline Playbooks, we break down TAM—Total Addressable Market—and why getting it right can be the difference between chasing the wrong segment and unlocking serious growth. We’ll walk you through traditional methods, modern tools like Dealfront Target, and the critical link between TAM and your ideal customer profile (ICP).

Expect to learn:

• What TAM actually means and why it matters
• The difference between top-down vs. bottom-up TAM calculations
• How market segmentation sharpens your targeting
• Why manual TAM estimation can fall short in today’s fast-moving market
• How to use tools like Dealfront Target and the TAM Calculator for fast, accurate insights
• How TAM informs your go-to-market strategy and investor conversations
• The next step after TAM: identifying your ICP and where to focus your efforts

Ready to level up your sales and marketing strategies?

Subscribe now and start transforming your approach to revenue!

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https://www.dealfront.com/resources/stream/series/pipeline-playbooks

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