Why can't I sell? We hear this question a lot. There are multiple reasons your business could be struggling with more sales, but the first thing to check is identifying a market demand. If your customers don't want what you sell it doesn't matter how artfully you advertise it to them. Imagine if I was trying to sell you tap water and so I put it on sale on social media. You still wouldn't buy it. But if I change my product from tap water to pure mountain spring water, suddenly there could be a demand. Want to learn more? Join us for our episode on Identifying a Market Demand.