Apptivate: App Marketing Explained

Identifying Fraud - Rockford Yapp (Tilting Point)

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Questions Rockford Answered In This Episode:

  • “How much expertise from your UI team at Tilting Point goes into identifying new app opportunities?”
  • “Is there a common theme that runs through all these years of work where you’ve seen quite a development in one particular area in this industry?”
  • “What kind of strategies have you learned and applied to identify click fraud?”
  • “Has the change of KPIs in mobile development made it harder for publishers, network, or whoever to actually get away with fraud?”
  • “How important is it to market outside Google and Facebook?”
  • “How do you go about electing where you’re going to invest next?”

    • Timestamp:

    • 01:01 Rockford’s background
    • 07:33 How Tilting Point functions and how the business runs
    • 10:35 Partnership evaluation process at Tilting Point
    • 12:54 Things that changed dramatically in the mobile development industry
    • 14:39 Strategies to identify a click fraud or a click bot
    • 23:38 How Tilting Point decides where to invest next
    • 26:54 Tools to protect your company against fraud
    • 28:20 Rockford’s perspective on future trends in the industry

      • “We’re taking on the risk because we’re confident that we are going to be able to run ROI-positive campaigns and help you improve the monetization and metrics of your games while scaling you in a profitable way.”

      Rockford Yapp

      Mentioned:

      Grubhub
      AdAction Interactive
      Chart Bursting
      Facebook
      Google

      ...more
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      Apptivate: App Marketing ExplainedBy Remerge
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