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Identifying & Sharing Your Brand's Story with Chris Fox
On this episode of the Creative Cues podcast, marketing guru Chris Fox of Fox Strategies joins Brianna to share a plethora of tips and ideas for brands to effectively tell their stories in ways that speak to different generations. He shares free resources communicators and marketers can use so their brands can capture committed audiences who become brand loyalists.
In the first part of the episode (1:30-8:26), Chris discusses ways we can identify what our brand’s story is by using literary features like the protagonist, the hero and the antagonist. Hint: Our brand’s story isn’t its history.
In the second part of the episode (8:27-15:38), Chris and Brianna discuss the benefits our companies could receive by effectively promoting our brand’s story, as well as what we need to avoid.
In the next part of the episode (15:39-20:52), Chris talks about how brand perceptions have evolved and how being able to tell our brand’s story speaks to generations ranging from Baby Boomers all the way to Gen Z.
In the next part (20:53-26:51), Chris provides insight and helpful tools for those who wear many hats to make identifying and consistently sharing your brand easy and free (like this step-by-step Brand Script)!
In the final part of the episode (26:52-40:20), Chris and Brianna ponder ways a sales or marketing funnel can be adopted in the strategic planning of your brand’s communications. Chris also offers practical ways to deploy all we’ve learned from this episode.
If you’re looking for brand coaching, website content creation or script writing, and/or videography, Chris is your guy! Hear about his services (40:21-42:15) or check him out on Instagram or at www.chrisfox.co!
Be sure to subscribe to the Creative Cues podcast wherever you listen, and if you like it, share it! You can also subscribe to the Creative Cues Blog and follow Creative Cues on Facebook, Instagram, LinkedIn and Twitter for more ways to simplify your work so you can create time for what matters most!
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By Creative Cues
4.5
22 ratings
On this episode of the Creative Cues podcast, marketing guru Chris Fox of Fox Strategies joins Brianna to share a plethora of tips and ideas for brands to effectively tell their stories in ways that speak to different generations. He shares free resources communicators and marketers can use so their brands can capture committed audiences who become brand loyalists.
In the first part of the episode (1:30-8:26), Chris discusses ways we can identify what our brand’s story is by using literary features like the protagonist, the hero and the antagonist. Hint: Our brand’s story isn’t its history.
In the second part of the episode (8:27-15:38), Chris and Brianna discuss the benefits our companies could receive by effectively promoting our brand’s story, as well as what we need to avoid.
In the next part of the episode (15:39-20:52), Chris talks about how brand perceptions have evolved and how being able to tell our brand’s story speaks to generations ranging from Baby Boomers all the way to Gen Z.
In the next part (20:53-26:51), Chris provides insight and helpful tools for those who wear many hats to make identifying and consistently sharing your brand easy and free (like this step-by-step Brand Script)!
In the final part of the episode (26:52-40:20), Chris and Brianna ponder ways a sales or marketing funnel can be adopted in the strategic planning of your brand’s communications. Chris also offers practical ways to deploy all we’ve learned from this episode.
If you’re looking for brand coaching, website content creation or script writing, and/or videography, Chris is your guy! Hear about his services (40:21-42:15) or check him out on Instagram or at www.chrisfox.co!
Be sure to subscribe to the Creative Cues podcast wherever you listen, and if you like it, share it! You can also subscribe to the Creative Cues Blog and follow Creative Cues on Facebook, Instagram, LinkedIn and Twitter for more ways to simplify your work so you can create time for what matters most!