Our topic is "Identifying your Customer,” with JOJO’s co-founder Sterling Jones. In 2016, JOJO’s Chocolate was founded in the kitchen of Jodie Jones while she was battling breast cancer and looking for a healthy alternative to her sugar cravings. Inspired by his mom’s story and through trial and error, Sterling Jones has successfully doubled the size of JOJO’s every year and built a loyal and fanatic customer base. JOJO’s started selling to cross-fit and yoga studios in search of the ideal customer while growing their customer base enough to allow for distribution into major U.S. retailers including Costco, Walmart, and Whole Foods. The story of JOJO’s is about identifying and focusing on a core customer base.  

The portfolio companies identified and described herein do not represent all of the portfolio companies purchased, sold, or recommended for funds advised by Peterson Partners. The reader should not assume that an investment in the portfolio companies identified was or will be profitable. Any opinions, projections, forecasts, and estimates contained in this production are necessarily speculative in nature, are based upon certain assumptions, and subject to change without notice. It can be expected that some or all of such assumptions will not materialize or will vary significantly from actual results. This production is not an offer to buy or sell any investments. Past performance is not indicative of future results.