The Editor Life Podcast by DeVore Editorial

Identifying Your Ideal Client


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In the second episode of The Editor Life Podcast, DeVore Editorial’s Jaclyn DeVore and Angela Houston have an enlightening conversation about identifying your Ideal Client. So often, editors are going into their businesses with a general and vague sense of who their Ideal client is, when they should be truly focusing on their Ideal Client's inner desires, their wants, their ambitions, who they are as people, and not just their demographics like their gender, their age, and their education level. Jaclyn and Angela talk about the ins and outs of who your Ideal Client is and why it's so important for your editing business. 
 
Topics discussed in this episode:​ ​
Today we address the first step every #editorpreneur should take to build a thriving biz: Identifying your Ideal Client. We talk about thriving within your zone of genius as an editor, and how doing what you love intersects perfectly with compelling your Ideal Client to work with you. 
-Identifying your Ideal Client [08:23]
-Working within your zone of genius [08:39]
-Your Ideal Client is a version of you [37:36]
-Your content as a love letter to your Ideal Client [43:07]
-Ethical obligations to refer out when a potential client isn’t Ideal [48:34] 
 
Resources mentioned in this episode: ​  -Free Dream Biz Essentials Checklist at DeVoreEditorial.com [02:49]
-Purity Coffee at PurityCoffee.com; Use code EDITORLIFE to save 10% on your order [05:47] 
-Ideal Client Workbook available at DeVoreEditorial.com. Use code EDITORLIFE as a thank you for listening to The Editor Life Podcast [53:06]
 
Calls-to-action:​
  Are you interested in establishing or growing a thriving editing business in the Shining and Abundant Land of Ease, Fun, and Satisfaction? Subscribe to future episodes of Editor Life Podcast and rate and review. Send us a message at [email protected] to let us know what you think of the show, to ask us your questions, and to tell us what you’d like to hear discussed on future episodes. 
To start building that thriving business, check out DeVoreEditorial.com/editorlife to purchase and download our Ideal Client Workbook.
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The Editor Life Podcast by DeVore EditorialBy Jaclyn DeVore and Angela Houston