The Creative Impulse with Marvelyn L. Brown

Identifying Your Ideal Customers


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Here are a few scenarios that many of us have experienced when starting out. If this sounds like your experience, this episode is a great resource for you.      

  • Do you routinely reach out to everyone you know to tell them about your product or service?     
  • Have you burned through your list of friends and family? And maybe lost a few along the way?     
  • Have you tried to sell your products and services to someone who was totally not interested?     
  • Have you tried to talk a friend or family member into buying from you?  
  • If you’ve done any of these, you know how awkward it can feel, leaving you feeling like you’re at the mercy of others. You are left feeling that way because you are. When you don't have a clue who you're selling to, you’re totally at the mercy of the other person. And they have total control over whether you have a good day or a bad day depending on one of two simple words, yes... or no. Turn the tables and come across as a professional who knows what he or she is doing, and identify who would make a good fit for your products and services. 

    Once you know who your ideal customer is, you can be selective, only working with people who meet your criteria. 

    Resources Mentioned in This Episode:

    1. Who Is Your Ideal Customer Video. Watch the video here:  https://youtu.be/rolJX_LprEE

    2. Selecting Your Niche: Watch our video on selecting your niche to gain insight on identifying and working with your ideal customers.   Here is where you can check it out here: https://youtu.be/7JOuSL-XTjY

    3. The Ideal Customer Workbook Bundle: To access the Ideal Customer workbook bundle mentioned in this episode visit https://inawordsvcs.com/workbookbundle

    4.  Visit our website. Find more small business resources: https://inawordsvcs.com/resources


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    The Creative Impulse with Marvelyn L. BrownBy Marvelyn Brown