As we approach the end of the year, many publishers are eager to review any data that can help them develop a strategy for producing high-quality, engaging content to keep readers coming back in the year ahead. That same data can be useful for marketing purposes, such as adjusting advertising costs for specific categories or types of content that attract more readers. While there are countless techniques for examining visitor trends, a great place to start is the Our-Hometown Stats Platform.  (All customers on the Our-Hometown Wordpress Publishing Platform should have an account to access the OHT Stats Platform. If...

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