In this episode, John W Snyder discusses the importance of identifying your target audience for podcasting. He emphasizes the need to understand the demographics, interests, and pain points of potential listeners to create engaging content. By narrowing down the niche and focusing on specific problems that the podcast can solve, creators can attract loyal listeners who are more likely to engage with the content and become customers or clients. The conversation also highlights the significance of flexibility in adjusting the podcast's focus based on audience feedback and evolving interests.

Sound Bites

"Have you identified your target audience yet?"

"Your topic is naturally going to attract a specific group."

"You want those specific listeners who could become clients."

Chapters

00:00 Identifying Your Target Audience

07:19 Understanding Audience Demographics and Pain Points

13:37 Narrowing Down Your Podcast Niche

Links

The Podcast Playbook Newsletter  https://podcastplaybook.beehiiv.com

Twitter   https://x.com/johnwsnyder

Instagram  https://www.instagram.com/johnwsnyder/

YouTube  https://www.youtube.com/playlist?list=PLb74CyVcZjuqpuRL_iKlm76E7rzG9Weqc