A return home, a thriving enrollment team, and a bold vision for serving the Central Valley.  Amanda Slaughter  joins the podcast live from the CCCU International Forum to share why Fresno Pacific University  is leaning into its identity as its greatest enrollment advantage. At a time when many institutions are scrambling to chase new markets, Fresno Pacific is doubling down on mission, community, and innovation. With 74 percent of students identifying as students of color, the university reflects the region it serves and backs that clarity with strategic use of AI to strengthen outcomes, messaging, and momentum.

🎧 What We Cover in This Episode

• Leading an enrollment team that is already exceeding goals

• Why institutional identity creates competitive advantage

• Marketing authentically as a Hispanic Serving Institution

• Engaging first-generation families with transparent financial conversations

• Using AI to multiply productivity and sharpen enrollment strategy

🎙️ Episode Highlights

02:15 – Amanda’s return to California and Fresno Pacific

06:40 – Stepping into a strong enrollment operation

11:05 – What 74 percent diversity means for recruitment strategy

18:30 – Reaching families who never thought college was possible

27:45 – AI as a force multiplier for enrollment leaders

35:20 – The future of personalized, data-informed strategy

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