In this episode of The Hero Project, I sit down with Analys Falchuk to explore the hidden dynamics behind how we think, feel, and talk about money.

From green flags and red flags, to money in relationships, to the simple but powerful act of asking your friends “what does money mean to you?” — Analys breaks down how financial conversations can open doors to self-awareness, intimacy, and freedom.

We dive into:

How men and women approach money differently

Why waiting until the end of the month to save is a red flag

The money conversations we avoid with friends (and why we should start having them)

Green flags in financial habits

Why money is always personal — shaped by mindset, family, and culture

How setting clear financial intentions can transform your results

This is more than a conversation about money — it’s about rewriting inherited beliefs, building healthier habits, and embracing money as a tool for freedom, not stress.

Follow Analys:Instagram: @analysfalchuk

Finance Page: @felipafinance

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