Built Not Wished

“Identity First: Becoming the Person Who Wins”


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In 1519, a man named Hernán Cortés landed on the shores of Mexico.

Behind him?

His ships.

His only way home.

And what did he do?

He burned them.

Not as a stunt.

Not for drama.

But to send a message to every man with him:

There is no going back.

Now let me ask you something…

What if the reason your life hasn’t changed…

Is because you still have ships sitting behind you?

Escape routes.

Excuses.

Old identities you can return to when things get hard.

Because here’s the truth—

You are not stuck because you lack effort… You are stuck because you have not burned your old identity.

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Built Not WishedBy Dave McKee