“Most people start the year talking about what they want—new goals, new money, new body, new mindset. But I’m gonna tell you something that’ll change everything: you don’t rise to the level of your goals… you fall to the level of your identity. If you still see yourself as the person who quits, delays, and starts over every month—your goals don’t stand a chance. So today we’re talking about the identity shift: becoming the person who can’t lose.”

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