Jonathan Stark didn’t start as a pricing expert—he started as a musician chasing a dream, then pivoted into software, and eventually rebuilt his entire career around one idea: hourly billing is broken.
In this episode, he shares the real journey behind that transformation—identity shifts, failed projects, career pivots, and the moment he realized businesses reward value, not effort. This is a conversation about unlearning, reinvention, and building a career that actually works.

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