IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos. IDOOH says media screens will provide passengers with an entertaining and interactive passenger experience.

Drivers will benefit from the additional income and brands can access a comprehensive digital out-of-home (DOOH) branding platform. Interested drivers in Nigeria can Whatsapp Abercairn Digital at: +234 81 8849 4167.

IDOOH says the fully interactive 10-inch IDOOH display tablets will offer passengers with a selection of high-quality lifestyle, news, entertainment and e-commerce function. IDOOH uses proprietary in-vehicle technologies like geo-fencing and day-parting to create a customised in-vehicle experience.

The technologies offer content based on factors such as location, weather and traffic conditions, presenting passengers with a new OOH entertainment experience and brands with a new digital platform to engage with their audiences.

“As part of our global expansion strategy, we are thrilled to expand into Africa through a partnership with Nigeria’s DOOH innovator Abercairn Digital. Nigeria’s young demographic and populous country presents a vast opportunity for us to rapidly scale our network of in-vehicle screens from Asi Pacific to Africa. We look forward to working with them to transform the commute experience and provide brands with an opportunity to reach young, connected Africans through our interactive media technology and big data analytics.
IDOOH Group CEO Mark Forsyth

IDOOH has a worldwide inventory of 14,000 screens across diverse platforms including ride-sharing cars and taxis.