"Focus on how you want people to feel first, then use that feeling to guide every creative decision you make."

In this episode, we’re joined by food photographer (and newly appointed dog mumma) Samantha Couzens, who has helped her clients to launch apps, land cookbook deals, and get stocked on supermarket shelves. Who better to discuss the value of brand imagery than Samantha? We knew she’d have a ton of gold dust to bring to this conversation so we invited her to join us.

Dive into the episode to find out:

• Samantha’s journey from starting a food blog to creating feast-for-the-eyes imagery for foodie start ups and household brand names

• Why real food matters, and why is so much more than just food

• The subliminal power of brand visuals, and the role they play in your business story

• How your imagery can impact building trust, loyalty, and connection with customers

• Yes, we do touch on the use of AI in the photography industry

• The importance of staying true to your values, and not following the trends

• Practical tips on how to prepare for a shoot

• Lastly the one thing Samantha wants you, dear soulful business owner, to take away from this episode

And if you fancy listening to more photography gold dust, check out our earlier episode with brand photographer, Emily Brown: https://open.spotify.com/episode/0nv4nMDc5e4rNZiMkVLAan?si=6cfcb13ff76e43d2 

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More about Samantha:

Samantha Couzens is a food photographer for the founders that are doing things differently. She’s helped clients launch apps, land cookbook deals and get their products onto supermarket shelves. From foodie start ups to household brand names, Samantha has helped them show up confidently with imagery they love and that builds trust, loyalty and CONNECTION with their customers. Samantha doesn’t produce imagery for images sake, she loves to explore what food really is - love, community, health, happiness, identity, joy, freedom.

You can connect with Samantha:

Website: https://samanthacouzens.co.uk/

LinkedIn: https://www.linkedin.com/in/samantha-couzens-767949ba/

Instagram: https://www.instagram.com/samanthacouzens_ 

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Are you a business owner on a mission who needs help with building those solid foundations? Then it might be time to give your business the ‘Limelight’ treatment. Find out more: https://www.leatierney.com/limelight 

Thanks for listening in and we hope you’ll get involved in the chats this season. Join our LinkedIn community: https://www.linkedin.com/company/digital-gold-dust-podcast/

You can also watch the episodes on YouTube: https://www.youtube.com/@digitalgolddust_podcast/

Why not hit the subscribe button so that you hear first when new episodes are released, and we’d love it if you could leave a review so we can reach even more soulful business owners like you. In the meantime, if you’d like to connect with either of us, pick our creative brains or discuss the podcast we can be reached in the following places:

Lea - https://www.leatierney.com/

Sammy - https://kohlabcreative.com/