If you were looking for signs of health in the ad tech market, you might look at the performance of the handful of publicly traded ad tech stocks — Criteo, The Trade Desk, Rubicon, etc — and you would get one, cautionary view on the segment.

And so it’s no surprise that the so-called “ad tech” industry has gotten a bad reputation among investors in recent years.

In short, all major ad-supported tech companies are ad tech companies.

They market advertising technology and use technology to support their advertising businesses.

But Criteo — or any one given ad tech player — is hardly a microcosm or apt example of the entirety of the ad tech landscape. | To read full story, visit https://startuparound.com/read/1583690406.6244075/If-a-tech-company-sells-ads,-is-it-an-ad-tech-company??ref=audio_experience