We have all heard the phrase "content is king" — probably entirely too many times. While this statement is true, there is a second element that must pair with our content to make it truly successful. That second element is story. As humans, we are drawn to great stories, and knowing that helps us create compelling narratives around our brands that keep our audiences' engaged and increase our reach and revenue

Today we are joined by Craig Tello, a master storyteller who spent 15 years telling stories at WWE before becoming the Head of Marcom Creative & Content Strategy at EA (Electronic Arts). In this conversation we dive into the part story played in his career (and how it can help YOU). We also learn quite a bit about the rapidly growing Esports world.