In the category of agency leaders who do it all and manage to make it look easy Sandra Fathi, President & Founder of <a style="color: #000000;" title= "https://www.affect.com/" href="https://www.affect.com/" target= "_blank" rel="noopener">Affect</a>, reveals her tricks for balancing a successful agency life alongside a fulfilling family life. She also shares some of her favorite mantras and bets on where the PR business is headed.

In the category of agency leaders who do it all and manage to make it look easy Sandra Fathi, President & Founder of Affect, reveals her tricks for balancing a successful agency life alongside a fulfilling family life. She also shares some of her favorite mantras and bets on where the PR business is headed.

In the category of agency leaders who do it all and manage to make it look easy&nbsp;Sandra Fathi, President &amp; Founder of <a title="https://www.affect.com/" href="https://www.affect.com/" rel="noopener noreferrer">Affect</a>, reveals her tricks for balancing a successful agency life alongside a fulfilling family life. She also shares some of her favorite mantras and bets on where the PR business is headed.

If I had known then what I know now with Sandra Fathi of Affect

The PR industry is rapidly evolving. With a dramatically changed media landscape, new technologies, the importance of data, and a blurring of the marketing disciplines, it’s hard to know where to focus to build your agency. Introducing the Agencies of the Future podcast, where the PR Council invites agency leaders to discuss ways to “future-proof” the business.

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If I had known then what I know now with Sandra Fathi of Affect

If I had known then what I know now with Sandra Fathi of Affect