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Ever dreamt of crafting a sensational subscription box that will have customers clambering for a piece of the action? That's precisely what we're unpacking today. 

Gary peels back the curtain on the do's and don'ts of launching and nurturing a subscription box business. He shares valuable lessons on the importance of a strategic pre-launch to validate your business idea, steering clear of lengthy pre-launch phases, and why you might want to skip over influencer marketing in favour of more direct subscriber acquisition tactics.

Transforming website bystanders into die-hard subscribers is an art, and in this episode, Gary schools us on painting that masterpiece. He dives into the art of resonating with customer values through persuasive web copy, addressing their head-on challenges, and selling not just a product but an aspirational lifestyle.

As we talk shop on growing your subscription box baby, Gary lays out a blueprint for success, from understanding the distinctions of pre-launch momentum to the potent magic of email marketing—all while guiding you through the design of a website that doesn't just showcase your box, but encapsulates the dream that comes with it.

Whether you're scribbling plans on a napkin or ready to breathe new life into your biz, this episode is stocked with the strategies you need to thrive.

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