As our culture increasingly aligns to technical adoption and proficiency, many of us have slipped into various forms of technical and jargon-filled language. There’s a reason that storytelling is a trending topic in communications and marketing, and Alan Alda knows the secret. If you’re a medical, technical, or highly qualified professional, chances are you have a lot of expertise to deliver to folks who aren’t experts in your field. Alda’s stories give you real examples of how to connect with people and share important information in a way that resonates with them.

Goodreads: https://www.goodreads.com/book/show/36579026-if-i-understood-you-would-i-have-this-look-on-my-face (https://www.goodreads.com/book/show/36579026-if-i-understood-you-would-i-have-this-look-on-my-face)

Audio production by Graham Stephenson

Episode music: Caprese by Blue Dot Sessions (www.sessions.blue).