SOUND ADVICE coach, producer and founder, Kate McClanaghan, offers insight into your career as a voice actor, and how to make yourself accessible to the work and to those most likely to hire you as a professional voiceover talent and actor

If It’s Meant To Be

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You might be relieved to discover the best advertising… isn’t advertising at all. By that I mean the adage, “less is more” applies when it comes to art directing your graphics that will allow you to make your name known and associated with being a professional voice talent with taste and an elevated aesthetic.  Here […]

Branding, Rebranding and Art Direction for Voice Actors

Listen to SOUND ADVICE founder & author of The SOUND ADVICE Encyclopedia of Voiceover, Kate McClanaghan, defines:

The Standards That Define Competitive Voiceover Demos

For decades now, legions of actors have emerged from assorted acting schools across the country harboring a deep aversion to pursuing and accepting commercial work. Yet, if you scratch the surface a bit, you’ll probably find this unfounded antagonism typically stems from the misguided notion you’d become “a sellout” if you perused commercial opportunities. It’s […]

The Unexpected Benefits of Mastering Commercial Work

If you’ve been pursuing voiceover work on your own in America for the past decade or more, chances are you’ve been following a business model that concentrates almost strictly on securing work all by yourself, or DIY, by procuring jobs primarily through excessively low-paying sites like Fiverr, Upwork and a few Pay-to-Play (P2P) platforms. Nevertheless, […]

The Two Prominent Approaches to Voiceover in the States

Avoid one of the greatest mistakes budding voice talent make and why to give your voiceover career the best opportunity to achieve the greatest results. Here are a few key industry insights to improve your bottom line, elevate your brand, instill confidence, and expand your small business as a voice actor.

If It’s Meant To Be

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