In this week’s episode of Engage And Thrive (also known as EAT With Taelon), I’m calling out one of the biggest traps in digital business. Tracking everything and understanding nothing. Just because it’s measurable doesn’t mean it matters.

I’m diving into the difference between vanity metrics and valuable insights. I explore the risks of data overload. I explain how to build a metrics stack that drives real business growth. You’ll learn how to choose metrics that align with your goals. You’ll discover how to avoid false positives. You’ll find out how to stop reporting for the sake of it.

If your dashboards are full but your strategy feels fuzzy, this episode is your reset.

Got a myth to bust? Send it my way!⁠⁠⁠

Vocab:⁠⁠⁠📝⁠

• CTR – Clickthrough Rate
• ROI - Return On Investment
• Churn Rate
• Attribution
• LTV - Lifetime Value
• Impressions
• CR - Conversion Rate
• CPA – Cost Per Acquisition
• Vanity Metrics

Kitbox

• Google Analytics

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Timestamps 🎯

• (00:00) Misconception
• (00:10) EAT Intro
• (00:44) Myth Bust
• (01:43) Vocab
• (03:05) Number One: Metrics That Mislead
• (05:19) Number Two: Valuable Metrics
• (08:02) Number Three: Prioritising Metrics
• (11:31) Wrap Up

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Let’s thrive together 🖤

• Watch on YouTube⁠⁠⁠
• Connect with me on LinkedIn⁠⁠⁠
• Follow me on Facebook⁠⁠⁠
• Follow me on Instagram⁠⁠⁠
• Want to explore a collaboration?⁠⁠⁠
• Sign up to Curious Chronicles monthly newsletter⁠⁠

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