Trash Talk: Where Self-Help Cliches Go to Die

"If It's Not a Hell Yes, It's a Hell No"


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Erin Thomas and Erica Breuer  talk about everyone’s favorite decision-making mantra: “If it’s not a hell yes, it’s a no.”

They trace this phrase back to its roots (surprisingly, it's not an influencer carousel) and get into into the messy stuff (privilege, trauma, hustle culture) that makes this cliche difficult to apply everywhere. They also review the neuroscience that proves your brain isn’t always the best hype-man when you’re chasing a hell yes. 

 📞Listener Hotline

Have you ever made a “meh” choice that turned into the best decision of your life—or dodged a hell yes that blew up later? We want your stories.

 Call us at 719-819-2175 or DM us.

Links & Notes

  • Follow Erica Breuer on LinkedIn

  • Follow Erin Thomas on LinkedIn

  • Trash Talk Website

  • Related Episode: It’s All About Your Mindset (Season 1)
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Trash Talk: Where Self-Help Cliches Go to DieBy Erin Thomas + Erica Breuer