If Not Now, When?

Travis Knight first came to Spokane as a Gonzaga baseball player and ended up building a life rooted in leadership, community, and personal development.

On this episode of If Not Now, When?, Josh Hissong sits down with the longtime Gonzaga athletics leader to discuss his journey from student-athlete to one of the key culture-builders behind Gonzaga Basketball’s rise to national prominence. Travis shares lessons on leadership, mentorship, personal growth, and why investing in people is always worth the effort.

The conversation also explores what makes Spokane such a special place to live, work, and raise a family, and why so many Gonzaga athletes continue to call this community home long after their playing days are over.

If you’re interested in leadership, culture, and the power of long-term relationships, this is an episode you won’t want to miss.

Jason Clerget’s story is Spokane entrepreneurship in its purest form — built through risk, reinvention, and figuring things out along the way.

On this episode of If Not Now, When?, Joshua Hissong sits down with longtime friend Jason Clerget, Managing Partner at Propaganda Creative, for a conversation about creativity, business, and the winding road that led him into Spokane’s marketing world. From working construction and operating heavy equipment to building a bar in Cheney and eventually jumping into marketing during the early days of social media, Jason’s path has been anything but traditional.

Together, they talk about the realities of entrepreneurship, staying adaptable through change, and what it actually takes to build something meaningful over time. This episode is a reminder that there’s no perfect blueprint — just the willingness to take the leap and keep going.

In this episode of If Not Now, When?, Joshua Hissong sits down with longtime collaborator and friend Jesse Scheller for a conversation rooted in creativity, impact, and community.

If you live in Spokane, there’s a good chance you’ve experienced Jesse’s work, whether you realized it or not. From shaping local brands like Thomas Hammer and Cochinito to contributing to campaigns for Nike and Netflix, his creative fingerprint spans both the local scene and a much larger stage.

Beyond the work, Jesse is known for showing up for people. He’s generous with his time, supportive of emerging creatives, and deeply invested in making Spokane a more vibrant place to live and create. This episode dives into his journey, the thinking behind his work, and how he balances big ideas with staying grounded in community.

In this episode of If Not Now, When?, host Joshua Hissong sits down with Peter Sanburn, someone who’s been deeply involved in shaping Spokane’s arts and cultural scene through his work with organizations like Spokane Arts and the MAC.

The conversation explores what makes Spokane special — from hidden gems and overlooked spots to the elements that define the city. Peter shares what drew him to Spokane and why he believes there’s still so much potential ahead, touching on the growth of the local food scene, arts community, and cultural landscape.

They also dive into some of the bigger conversations happening in Spokane right now, including walkability, public art, and how the city can continue to grow while maintaining what makes it unique.

For anyone interested in Spokane and where it’s headed, this is a conversation worth tuning into.

Today’s guest has a story that goes far beyond football.

Michael Roos' journey begins in Estonia and takes him across the world to the NFL, where he spent a decade competing at the highest level with the Tennessee Titans. 

But what stands out most isn’t just the career, it’s the mindset. Learning a new language, adapting to new cultures, and embracing pressure became part of who he is.

Now in his post-NFL chapter, Michael is back in Spokane, where he played college football at EWU, focused on family, community, and building something meaningful. 

From real estate development to launching his brand, Cooked as a Goat, his approach is simple. Go all in on what matters.

This conversation is about reinvention, commitment, and what it looks like to bet on yourself in every season of life.

On this episode of If Not Now, When?, WE sit down with Blue Stiley—motivational speaker, mentor, and host of the Navigating No podcast—for a powerful conversation about rejection, resilience, and what it really means to lead with vulnerability.

From his early years training in martial arts to building a successful fitness business in Seattle, publishing his first book The Sum of 4, and now speaking on stages across the country, Blue has spent his life leaning into challenge and turning setbacks into growth. In this episode, we talk about the “no’s” that shaped him, the mentors that changed his life, and the moment he decided to stop waiting for permission and start showing up fully.

If you’ve ever struggled with failure, questioned your next step, or wondered what your “If Not Now, When?” moment might look like, this one’s for you.

If Not Now, When? is back — and we’re kicking off this new chapter with a conversation that helped shape the show from the beginning.

In this relaunch episode, Brennon sits down with longtime friend and creative collaborator Josh Hissong — co-founder of HDG Architecture and one of the driving forces behind Spokane’s design-forward momentum. Together, they reflect on what’s changed over the past six months, where the podcast is headed, and how If Not Now, When? is shifting focus toward the people building Spokane’s future from the ground up.

This isn’t just a catch-up — it’s a reintroduction. We dive into Josh’s journey as an entrepreneur, his “If Not Now, When?” moment, and what it means to take a leap on something you believe in. If you’re passionate about community, creativity, and betting on yourself — this one’s for you.

New episodes drop monthly on the If Not Now, When? and Spokast feeds.

On this episode of If Not Now, When?, we sit down with Emilie Cameron, President & CEO of the Downtown Spokane Partnership, to talk about the future of Spokane’s urban core. Emilie brings years of experience in city-building and revitalization—from Sacramento to Spokane—and shares her perspective on how we can create a more vibrant, welcoming, and walkable downtown.

We discuss the importance of local businesses, housing access, civic engagement, and what it really takes to build a thriving downtown community. Emilie also gives us a look ahead at the upcoming State of Downtown & Awards event, happening Friday, May 30, 2025, at the Spokane Convention Center, featuring keynote speaker Peter Kageyama, author of For the Love of Cities.

If you care about the future of downtown Spokane—or just love hearing how leaders are working to build stronger communities—this one’s for you. Learn more and get involved at downtownspokane.org.

On this episode of If Not Now, When?, we sit down with Gonzaga legend and community leader Matt Santangelo to dive into his journey from standout point guard to a key figure in Spokane’s basketball culture. As a leader of the 1998-99 Zags team that made history with Gonzaga’s first-ever NCAA Tournament run, Matt helped lay the foundation for decades of success. But his impact extends far beyond the court.

After his playing days, Matt dedicated himself to growing Spokane’s basketball scene, serving as the former Executive Director of Hoopfest, the world’s largest 3-on-3 basketball tournament, and playing a major role in the development of Hooptown USA. His work has helped cement Spokane as a true basketball city, inspiring generations of athletes and bringing the community together through the game he loves.

Whether you’re a die-hard Zags fan or just someone who loves Spokane, this conversation is packed with insights, stories, and a deep appreciation for the city’s hoops culture. Don’t miss it!

On today’s episode of If Not Now, When?, we’re thrilled to welcome Alex Ekins, co-owner of Fern Plant Shop—a business that has blossomed into a beloved staple for plant lovers across Spokane and beyond. From humble beginnings as a handmade jewelry and Etsy shop to opening three thriving locations, including their newest space in Downtown Spokane, Alex and his partner Amy have built more than just a business—they’ve cultivated a vibrant, green-spirited community.

In this conversation, we dive into the journey of starting and growing Fern Plant Shop, the importance of creating spaces that bring people together, and the challenges and opportunities of being a small business owner in Spokane. Alex shares insights on navigating the evolving downtown scene, balancing entrepreneurship with life in the Inland Northwest, and why plants are more than just décor—they’re about connection, care, and community.