On this episode of How to Build a Profitable Nutrition Business, Chris Hughes tackles a challenge that silently holds back countless nutrition professionals: imposter syndrome. Whether you're a dietitian, nutritionist, or health coach, that inner voice whispering “Who am I to do this?” can be paralysing. Chris shares his personal experiences—from the self-doubt that followed him while writing a book to the everyday hesitation many feel when posting online or launching new services.

You'll learn why imposter syndrome is especially common in the nutrition space, how even world-renowned figures like Michelle Obama and Albert Einstein weren’t immune to it, and—most importantly—how to break free from it. Chris offers actionable strategies to help you stop seeking permission and start showing up, even if it means embracing the cringe. If you’ve ever felt like you're not ready or not good enough, this episode is for you.