Motivated to cultivate a more equitable and supportive environment for creatives, Marisa Sanchez-Dunning, a Chicana woman, founded If Only Creative in the Bay Area in 2022. If Only Creative is a full-service creative studio that helps brands build and execute everything from brand design and strategy to social media management and trend-setting commercial photography.

Central to Marisa's vision are the core values of sustainability, equity, transparency, authenticity, and quality. If Only Creative became a reality because she was driven to craft a better world for creatives from all backgrounds, providing a space where diverse talent can thrive while delivering high-impact, value-driven work for their clients.

Inside the Episode:

• How Marisa's passion for equity and transparency inspired her to build her own creative studio.

• The essential elements of high-impact brand strategy and how to execute it across platforms like social media.

• What emerging founders can learn about integrating core values (like sustainability and authenticity) into their creative and commercial output.

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This podcast episode was made possible by Hummingbirds — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!

This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.