“Since Krishna is the supreme father, His affection for the living entity is eternal. When the living entity falls down into the material world, the Supreme Lord, through His svamsha expansion (Paramatma), keeps company with the living entity. In this way the living entity may some day return home, back to Godhead.” (Shrila Prabhupada, Shrimad Bhagavatam, 4.28.53 Purport)