<p>Gone are the days where businesses can market themselves on social media without an ad budget. So how much should a business spend on social advertising? Where exactly should those dollars go? What are reasonable expectations when it comes to results? These questions and more are answered on this episode of Authentically Social! </p>

Gone are the days where businesses can market themselves on social media without an ad budget. So how much should a business spend on social advertising? Where exactly should those dollars go? What are reasonable expectations when it comes to results? These questions and more are answered on this episode of Authentically Social!

<p>Gone are the days where businesses can market themselves on social media without an ad budget. So how much should a business spend on social advertising? Where exactly should those dollars go? What are reasonable expectations when it comes to results? These questions and more are answered on this episode of Authentically Social!&nbsp;</p>

If Social is Part of Your Marketing Strategy, You Have to Pay to Play

In the past, it was perfectly acceptable to “pay no attention to what's going on behind the curtain,” but today, that’s exactly what your audience wants to see. This podcast unpacks tried and true principles to put culture, community and connection at the core of your digital strategy.

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If Social is Part of Your Marketing Strategy, You Have to Pay to Play

If Social is Part of Your Marketing Strategy, You Have to Pay to Play