If we had to start over today, with no audience, no email list, and no reputation, what would we actually do?

In this episode, we break down what still works for building a web design business, what we'd skip completely, and where we'd focus if we had to rebuild from scratch in 2026. We also talk about SEO, YouTube, AI search, email lists, Instagram, digital products, client work, and the slow reality of growing something that lasts.

Plus, Christy shares the story of winning $5,000 at Sponsor Games, and Will talks about how he's in his Claude era.

Thank you to our sponsor, Breely! Breely is modern scheduling software with every feature unlocked for free, including signatures, payments, and Email or SMS notifications. Start for free at breely.com/useful and streamline your entire client booking workflow.

Mentioned in the episode:

Sponsor Magnet by Justin Moore

Atomic Habits by James Clear

Kit Conference

Web Designer's Playbook

Will's Toolkit

Will's email list

Christy's email list