After struggling to lose weight and finding existing fitness apps confusing or ineffective, Peter Conroy, former investment banker and now healthcare advocate, decided to build his own solution. That decision led to The Difference App, a predictive, AI-powered tool that helps users track weight with greater accuracy and personalization.

Conroy’s approach centers around TrueBurn™, a proprietary algorithm that adjusts your estimated calorie burn based on your actual daily weight changes and other unique personal factors. The result? An app that tells you what you’ll weigh tomorrow, today, and whether you’re truly making progress.

Key Moments from the Conversation:

• “I lost 60 pounds in two months by tracking calories in and out manually—and I knew I could turn that system into a business.”
  
  
• “Obesity is now the number one cause of premature death globally. We want to improve the quality of life and increase longevity.”
  
  
• “We have nearly 7,000 users, a 29% monthly growth rate—and we haven’t spent a dollar on advertising yet.”

As Peter puts it: “This isn’t just about weight loss—it’s about helping people feel better, live longer, and finally understand what works for them.”