Too many sales pages talk about the product or program, share about the features, benefits, what’s included, and then, you have to schedule a call to talk about the product or program. Why not just put a “Buy Now” option on the page?

If they’re uncertain, you can have another button that also says “Book a Call” or “Let’s Talk!” but you need a way for fast decision-makers to take action right away. The principle is if you don’t make an offer, you won’t make many sales.

By adding a “Buy Now” option or button on your site, it lets your sales copy actually complete the sale instead of hoping your sales skills can close the deal. A “Buy Now” option gives the reader the satisfaction of knowing they can take immediate action without delay. It also means you’ll make more sales by giving them a clearer runway towards success.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”