t's not only the stock markets acting crazy and unpredictable this past week, but the same behavior is also evident across different campaigns in Google Ads. Join this week’s conversation to find out why.

Moreover, Grace and Liel discuss why the Google Ads grant, that potentially many law firms that have been advertising in the platform will be getting within the next few months, could be the best opportunity for your law firm to experiment with your strategy and discover other opportunities that have not been leveraged yet.

Have you heard of Google Local Service Ads? Most haven’t and we explore why it is that this ad format has not taken off for law firms, despite having been in beta testing for over a year. And what could be the future of Google Ads.

Resources mentioned in this episode:

• A guide to local service ads for law firms
• Six Ideas for investing your law firm's Google Ads credits

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