When you’re a leader in uncharted territory—like trying to plan a mega-event during a pandemic—what do you do? Make your own map. Brand visionary and dynamic leader Wendy Blackshaw has been making her own map using digital tools throughout an adventurous career. Wendy joins the podcast to talk about how digital has changed what’s possible in marketing, her experience building mega-event brands (including Super Bowl LII & the upcoming NCAA Women’s Final Four 2022), and why trusting your team of experts is vital to successful outcomes.