In this episode of Sales Cultures Refined, your host Lance Cooper delves into the importance of implementing challenging tests in the recruitment process to hire the best salespeople. Lance begins by posing intriguing questions about the admissions process for fields like medical school, pilot's licenses, and nuclear site visits. He explores the idea of making the candidate experience a priority over conducting a thorough review of mental state, cognitive capabilities, personality, and character.

Drawing parallels with professional sports like the NFL, where stringent selection criteria are crucial for survival, Lance highlights how many companies fail to value the sales position adequately. He shares examples of organizations that offer attractive benefits and salaries, yet still experience high turnover within the first few months.