Death to the Corporate Video

If you must make a corporate video...


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Here are the 5 tips for making an obligatory corporate video feel less cringeworthy:

Get out of the office for interviews

  • Shoot outside or in interesting locations, not just stale office settings
  • Frame shots creatively, not typical corporate talking heads=

Never use stock footage

  • Plan ahead and storyboard to avoid relying on generic stock clips
  • Get creative with illustrations, animations, or recreating scenes yourselves

Keep it super short

  • 2.5 minutes max, no exceptions
  • If you need more time, make it a series instead of one long video

Find the music first before shooting

  • Let the soundtrack inspire shots, edits, pacing
  • Build in natural transitions around musical cues

Pay for color grading

  • Adds a premium, polished look that elevates it beyond typical "video"
  • Differentiates it from amateur productions
...more
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Death to the Corporate VideoBy Guy Bauer

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