Marketing is storytelling—but whose story are you telling?

In this episode, I share what happened when I fell for a viral Substack story about a hairdresser giving a homeless teenager a $7 haircut that changed her life. The story moved me to tears. Then I discovered it was fiction. The comment section turned brutal because readers felt manipulated. It's a cautionary tale. One that brokers may want to hear.

I also talk about what it means to deliver on your own narrative (instead of performing someone else's), and why leaders who win recruitment will be the ones brave enough to tell their story, their way.

Read more on Substack and explore Identity‑Based Real Estate training at identityops.co.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandymcmaster.substack.com