Marketing in online education is a different game than for traditional higher education - different in scale, infrastructure, and in key metrics. But without it, how would an institution reach new learners?

This conversation delves into the complexities of marketing in online education, focusing on the challenges faced by institutions and OPMs in recruitment and enrollment strategies. It highlights the increasing costs associated with marketing, the impact of demographic shifts, and the need for precise measurement of marketing effectiveness. The discussion also touches on the differences in marketing approaches between traditional and online education, emphasizing the importance of adapting strategies to meet the unique demands of online learners.