Some agencies have started questioning the value of advertising awards shows. Many say they’ve become too expensive, too time-intensive, and don’t really contribute to growth. Then last October, Alex announced that CPB would stop entering them altogether. But does he hate awards? On a special episode, Alex sits with business development coach Zach Hyder for his podcast, The Dendrocast, to talk about the real reason behind his decision and why awards have gained such status in the agency world.