Steve Purdham shares 2 stories. His App we7 was sold to Tesco after building an audience of 3 million customers. They started at the same time as Spotify and he shares some of the key learnings from dealing with incumbent stakeholders and the massive money required.

His current App "3 Rings" and it links aged parents with their family via the "Internet of things". Its genius and simple - a great example of how the future is here.

You can find the full transcript at http://streethawk.com/blog/2015/04/if-your-app-disrupts-existing-markets-you-need-funds-to-shake-the-incumbents/