In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project managers and sales teams—who talk directly to customers—helps produce more relevant content. While too much feedback can be overwhelming, spotting key patterns is essential. 

They discuss how a consistent brand voice is more important than ever in today’s AI-driven world, and why companies fear being boxed in by committing to one voice. They compare effective communication to dating—authenticity is key to building trust.