In this episode, Cole and Brian break down why they decided to completely rebuild their course from the ground up.

Instead of just updating a few lessons, they went all in, spending days filming hundreds of new videos to create an entirely new version of the program.

They talk about why businesses cannot rely on the same systems forever and how the model that once worked will eventually need to evolve. With AI and technology moving faster than ever, information becomes outdated quickly, and if you do not adapt, you will get left behind.

This episode dives into the mindset behind constantly improving your product, raising the standard, and making sure what you teach actually reflects what is working right now, not what worked years ago. Because in business, standing still is the fastest way to fall behind.