One of the hardest parts of building a business isn't always the work.

Sometimes it's wondering why the people closest to you don't seem to care about what you're building.

In this episode, I explore why we become so dependent on external validation, why friends and family aren't always the people we should be looking to for momentum, and how improving the way you speak to yourself can completely change the way you experience entrepreneurship.

We also look at why relying on people you know to support your business can sometimes create a false sense of progress, and why the acknowledgement that really matters comes from the customers you're trying to serve.

If you've ever felt disappointed, overlooked, or wondered why nobody seemed excited about your business, I think you'll relate to this conversation.

📸 Follow along on Instagram: www.instagram.com/whatfoundersdontsay