We need to talk about your sales strategy. And I say “strategy” lightly, because right now, for a lot of you, your “strategy” looks like: overthinking, tweaking stuff every other day, and basically making the whole thing way harder than it needs to be. And I get it. I used to do the same thing. You think that if you just do more, show up more, post more, say the “right thing,” someone’s finally going to buy.

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