If the money you’re spending on marketing isn’t coming back to the business, it’s not working.

In this episode, Nathan Rigney sits down with marketing strategist Melissa J. Scott from Divine Creative Agency, to cut through the hype and talk about what actually drives results in marketing - and why so many businesses feel burned after spending thousands on ads, content, and “the next big thing”.

We cover:

• Why marketing without strategy fails
• The biggest mistakes business owners make with ads and content
• Why connection still beats clever tactics and AI
• How to think about marketing as an investment, not an expense

If you’ve ever wondered why your marketing isn’t delivering a return, this conversation will help you rethink how you approach it.

👉 Want help reviewing your business strategy and numbers?
 Get in touch with Nathan at www.ngraccounting.com.au
Or Melissa at www.divinecreative.com.au

This podcast provides general information only and is not intended as personal financial advice. The information presented here does not take into account your individual financial situation, investment objectives, or particular needs. You should consult with a qualified financial advisor before making any financial decisions based on the information in this post. The author and website owner are not liable for any actions taken based on this general advice.