With record numbers of podcasts being uploaded to Apple Podcasts your are probably wondering if there's any point in starting a podcast if you've not already got one going?

Surely the ship has sailed right? You might as well just get on TikTok because that's where all the cool kids are hanging out now.

Well no.

And before you say "of course you'll say that Charlotte... your whole job is podcasting", there's actually some good evidence to show just how much room for growth there still is in podcasting. You might want to get your bags packed and on board the good ship podcast sooner rather than later though.

Charlotte used data

from My Podcast Reviews Service by Daniel J Lewis https://mypodcastreviews.com/podcast-industry-statistics/

Ipsos Mori https://www.ipsos.com/ipsos-mori/en-uk/next-episode-opportunity-podcasts

and RAJAR

https://www.rajar.co.uk/docs/news/MIDAS_Spring_2020.pdf

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